With the year 2015 coming to an end, business firms and companies can make best use of this time by a handy marketing tool – which is printing promotional calendars. It can provide an edge over any other form of advertising strategies, making your brand image visible to customers for 365 days of the year! With more innovations around the corner with the availability of online printing services, one can have this job done through the design of personalized calendar online.
What should be the handy tips one needs to keep in mind while printing calendars to spread one ‘s brand image? Here is an overview of these:
Firstly one has to decide on the theme of the calendar. The overall layout should be relevant as well as attractive. It should go along with the brand image, while making it pleasant for the customers. Feedback from colleagues can be helpful in this regard. One can accordingly decide the number of pages for the calendar, i.e. it can be one month on each page, or quarterly with 3 months in a page or even a single page calendar with 12 months in a page. However, it is preferred as well as advised that business associates choose a 12 page calendar, which would help to convey their messages in a better way with variety features and not appear monotonous.
2. Using images properly
Calendar printing online can provide one the option to customize and make a choice among a range of design features and use high quality images. An online printer can be helpful in this regard in suggesting proper use of images according to the theme and brand. Too many images can create a cluttered appearance; here some advice can be sought from expert online printers.
3. Brand portfolio
Since the ultimate motive is to promote one ‘s brand, the calendar can be used as a portfolio. So if you are planning calendars printing for 2016, it is the perfect opportunity to showcase your range of products or services you offer. Here the images used in the calendar can be wisely chosen for advertising of your goods and at the same time you can also include upcoming events, offers and sales, which would help in promoting the brand.
4. Promoting Brand logo
Every page of the calendar should include the image of brand logo. However, it should not be over the top but subtly and skillfully included in each page of the calendar. Here the online printer can provide many solutions for the perfect design. A catchy message can also be incorporated to match the theme for each month and make it fun and appealing for the customer.
whatever style or design is adopted for the calendar, it should always be kept in mind that the calendar remains functional while appearing unique. Ultimately it should serve the purpose, which is providing a clear and easy view of the date while providing a pleasant view.